The Parent Company

The Genie Sweetness Corporation

A modern entertainment and business corporation operating through two specialized divisions in music operations and lifestyle commerce.

Music Infrastructure • Culture • Commerce

The Corporate Structure

The Genie Sweetness Corporation is a music, media, and culture-driven company specializing in music business operations, catalog administration, digital strategy, and creative brand development.

The corporation operates through two distinct divisions: NUFF Music GSC, focused on music business operations, and NUFFology, focused on apparel, lifestyle, and cultural expression.

Corporate Divisions

Each division serves a specific purpose under The Genie Sweetness Corporation, creating a stronger ecosystem for music, business, and creative ownership.

Division One

NUFF Music GSC

Catalog • Rights • Revenue

The music business division of The Genie Sweetness Corporation, providing catalog administration, metadata support, rights registration, revenue recovery, distribution coordination, DSP profile support, release strategy, and music business education.

Enter NUFF Music GSC →
Division Two

NUFFology

Culture • Lifestyle • Expression

The apparel and lifestyle division of The Genie Sweetness Corporation, rooted in Caribbean music, sound system culture, confidence, identity, empowerment, creative expression, and culture-driven merchandise.

Enter NUFFology →

What We Build

The Genie Sweetness Corporation develops and supports music, media, and creative brands through organized infrastructure, strategic operations, digital visibility, and scalable business solutions.

Music Catalog Administration
Revenue Recovery Support
Metadata & Rights Infrastructure
Distribution Coordination
Music Business Consulting
Culture-Driven Apparel
Lifestyle Brand Development
Creative Commerce

Connect With The Genie Sweetness Corporation

For music administration, project management, consulting, brand partnerships, apparel collaborations, or corporate inquiries, contact our office directly.

Natural Black (Reggae Artist) - Press Release September 11, 2009

NATURAL BLACK GREETS FANS IN NEW YORK, RELEASES NEW VIDEO




Reggae Artist Natural Black has made some major changes this year. Now a member of the Fifth Element Records family, Natural Black finds himself visiting New York on a regular basis. This energetic stage performer made appearances at several events this Labor Day Weekend in New York. His first stop was the Meet & Greet held for the artist on Saturday, September 5, 2009 at Vibes Café in Brooklyn. This event was hosted by 5th Element Records with assistance from Desperado Promotions. Natural took pictures and signed autographs for a crowd of awaiting fans. Ajax, mc/selector for Blunt Posse, showed his respect for the artist by playing dubplates voiced by Natural Black especially for Blunt Posse. Natural, humble as ever, gave the dubs a forward and enjoyed the vibes along with the crowd. Fatboy, Natural Vibes selector, joined in and also played a few dubplate specials from his sound. On Sunday, Natural Black greeted fans at the the 7th Annual Irie Jamboree in Jamaica, NY. Natural Black was afforded the opportunity to shake hands and take pictures with fans, as well as greet other entertainers.

Reality-focused and conscious best describes the lyrics from this anointed artist. In a recent interview with Natural Black, he expressed his thoughts on keeping things positive in his music and in the industry. “..mostly the Roots Culture, the Rasta Culture. A positive force pushes Natural Black.” He feels that he was called to push positive music and has “accepted this calling”. Natural Black, a native of Guyana, has been living in Jamaica for over ten (10) years to really work on his music. He frequents his hometown several times a year. In his spare time, he likes to travel and spend time with fans. A humanitarian with a big heart, he also spends time studying ways to improve impoverished areas. “I take time to study the people and see where their heart is”, is the way he describes these efforts.

In his recently released video, “Revolution”, Natural Black sings, “I was forced to be a part of the revolutionary movement.” The video can be seen on Natural Black's YouTube channel. The video was filmed in Jamaica and utilizes the island's lush tropical vegetation as a dramatic backdrop.

For his next album slated to drop in November, Natural Black is studying instruments such as the guitar and keyboard. He will have collaborations from other genres such as hip-hop and neo-soul. His hopes are to cross over into these areas. “Music is life.” For his fans he says, “Watch out for the album.”


NATURAL BLACK “REVOLUTION” VIDEO: http://bit.ly/info/KtTQY

PICTURES OF NATURAL BLACK – SEPT 5-6 2009: http://bit.ly/naturalblackmedia

LISTEN TO NATURAL BLACK NOW - NB Playlist: http://tiny.cc/nbplaylist

ATTN RADIO HOSTS - Get Your Natural Black Radio Promo Pack: Click Here >> http://tiny.cc/naturalblack1

WEB LINKS:
www.myspace.com/naturalblack
www.facebook.com/naturalblackreggae
www.naturalblackreggae.blogspot.com
www.youtube.com/naturalblackreggae

Management: 5th Element Records
Contact: 917.355.2701 / 248.837.5805 / 786.263.9241
naturalblackreggae@gmail.com

2009 Web Promotion - DesperadoPromotions.com