The Parent Company

The Genie Sweetness Corporation

A modern entertainment and business corporation operating through two specialized divisions in music operations and lifestyle commerce.

Music Infrastructure • Culture • Commerce

The Corporate Structure

The Genie Sweetness Corporation is a music, media, and culture-driven company specializing in music business operations, catalog administration, digital strategy, and creative brand development.

The corporation operates through two distinct divisions: NUFF Music GSC, focused on music business operations, and NUFFology, focused on apparel, lifestyle, and cultural expression.

Corporate Divisions

Each division serves a specific purpose under The Genie Sweetness Corporation, creating a stronger ecosystem for music, business, and creative ownership.

Division One

NUFF Music GSC

Catalog • Rights • Revenue

The music business division of The Genie Sweetness Corporation, providing catalog administration, metadata support, rights registration, revenue recovery, distribution coordination, DSP profile support, release strategy, and music business education.

Enter NUFF Music GSC →
Division Two

NUFFology

Culture • Lifestyle • Expression

The apparel and lifestyle division of The Genie Sweetness Corporation, rooted in Caribbean music, sound system culture, confidence, identity, empowerment, creative expression, and culture-driven merchandise.

Enter NUFFology →

What We Build

The Genie Sweetness Corporation develops and supports music, media, and creative brands through organized infrastructure, strategic operations, digital visibility, and scalable business solutions.

Music Catalog Administration
Revenue Recovery Support
Metadata & Rights Infrastructure
Distribution Coordination
Music Business Consulting
Culture-Driven Apparel
Lifestyle Brand Development
Creative Commerce

Connect With The Genie Sweetness Corporation

For music administration, project management, consulting, brand partnerships, apparel collaborations, or corporate inquiries, contact our office directly.

SQUINGY: WIPING THE SLATE CLEAN

R.I.P SQUINGY! 11/24/09 May your passing and this newfound clarity in this industry, bring about positive changes.

As the Reggae/Dancehall industry is one which is copied over and over and stolen as though it is their own, we can no longer afford to carry on as we have been. It is time to make changes. It is a shame that illness/death must occur before we realize what we have...for certain levels of knowledge/respect to be obtained in this industry/culture. You can not turn on a television set without seeing our colors or hearing our music. We do not watch/listen to these things with pride, instead we fight which side is the best side. There are countless amounts of videos on the internet of deaths and injuries due to territory wars. If you were to pass, are your children taken care of?

While you angrily shout Gaza/Gully, remember that death brings new life. While you angrily point fingers at who you felt was responsible or should be responsible for finances and other aspects of a next man's life, you are still alive and can make a difference.

The question is not, "Why aren't soundmen receiving pensions?" nor "Why isn't that sound owner taking care of his bills?"; the questions should be, "What have I done with the money I made in this industry to secure my families future?" and "Do I want my family to eat bread and butter or steak and potatoes?" Also, "Am I in this industry for entertainment or is this my life?"

Swallow the lump in your throat (pride) and join together in finding solutions. What does your portfolio look like? Do you even remember what your beef is about? How can you PERSONALLY add positivity to an industry so full of negative drama? How can you make a difference?