The Parent Company

The Genie Sweetness Corporation

A modern entertainment and business corporation operating through two specialized divisions in music operations and lifestyle commerce.

Music Infrastructure • Culture • Commerce

The Corporate Structure

The Genie Sweetness Corporation is a music, media, and culture-driven company specializing in music business operations, catalog administration, digital strategy, and creative brand development.

The corporation operates through two distinct divisions: NUFF Music GSC, focused on music business operations, and NUFFology, focused on apparel, lifestyle, and cultural expression.

Corporate Divisions

Each division serves a specific purpose under The Genie Sweetness Corporation, creating a stronger ecosystem for music, business, and creative ownership.

Division One

NUFF Music GSC

Catalog • Rights • Revenue

The music business division of The Genie Sweetness Corporation, providing catalog administration, metadata support, rights registration, revenue recovery, distribution coordination, DSP profile support, release strategy, and music business education.

Enter NUFF Music GSC →
Division Two

NUFFology

Culture • Lifestyle • Expression

The apparel and lifestyle division of The Genie Sweetness Corporation, rooted in Caribbean music, sound system culture, confidence, identity, empowerment, creative expression, and culture-driven merchandise.

Enter NUFFology →

What We Build

The Genie Sweetness Corporation develops and supports music, media, and creative brands through organized infrastructure, strategic operations, digital visibility, and scalable business solutions.

Music Catalog Administration
Revenue Recovery Support
Metadata & Rights Infrastructure
Distribution Coordination
Music Business Consulting
Culture-Driven Apparel
Lifestyle Brand Development
Creative Commerce

Connect With The Genie Sweetness Corporation

For music administration, project management, consulting, brand partnerships, apparel collaborations, or corporate inquiries, contact our office directly.

DELUS ft PATRA "COME OVA" - NEW RELEASE (APRIL 2012)

DELUS COLLABORATES WITH DANCEHALL DIVA, PATRA, ON NEW SINGLE
“COME OVA!”

FOR IMMEDIATE RELEASE -


http://www.reverbnation.com/open_graph/song/12871818

New York, NY (April 12, 2012): What does a veteran dancehall diva and a rising star, have in common? Well for one, a new single titled “Come Ova” produced by Dameon Gayle of Warrior Musick Productions. Delus and Patra teamed up on the dancehall track that is sure to be a club hit. The mature lyrics and Gayle’s signature hard hitting riddim will undoubtedly appeal to fans, DJs and fellow artists.

Gayle, who is also responsible for the production of Delus’ mega hit, “What Tomorrow May Bring,” remarks “It was a wonderful experience for me working with one of the greats from the 90s and one of the best of our time.  The song literally appeared out of thin air – ‘a moment in time’ I would call it. Delus and Patra executed the song flawlessly and I am just happy to be a part of history in the making with these two professional artists.” 

Patra, who has been on hiatus for a few years, is back with new management, A&R Executive/Producer Rich Nice and an album slated for release this summer.  In a recent interview with the Jamaica Observer, Patra stated the following about her return, I'm a sex symbol and I am ready to give a show. I am back with a new mature edge. It is not about going on stage and spitting lyrics. 2012 will see the return of the 'Queen' in full force.”  
 
TO READ ENTIRE PRESS RELEASE CLICK>> DELUS COLLABORATES WITH DANCEHALL DIVA, PATRA


((((BONUS - DELUS & PATRA INTERVIEW ABOUT "COME OVER"))) )