The Parent Company

The Genie Sweetness Corporation

A modern entertainment and business corporation operating through two specialized divisions in music operations and lifestyle commerce.

Music Infrastructure • Culture • Commerce

The Corporate Structure

The Genie Sweetness Corporation is a music, media, and culture-driven company specializing in music business operations, catalog administration, digital strategy, and creative brand development.

The corporation operates through two distinct divisions: NUFF Music GSC, focused on music business operations, and NUFFology, focused on apparel, lifestyle, and cultural expression.

Corporate Divisions

Each division serves a specific purpose under The Genie Sweetness Corporation, creating a stronger ecosystem for music, business, and creative ownership.

Division One

NUFF Music GSC

Catalog • Rights • Revenue

The music business division of The Genie Sweetness Corporation, providing catalog administration, metadata support, rights registration, revenue recovery, distribution coordination, DSP profile support, release strategy, and music business education.

Enter NUFF Music GSC →
Division Two

NUFFology

Culture • Lifestyle • Expression

The apparel and lifestyle division of The Genie Sweetness Corporation, rooted in Caribbean music, sound system culture, confidence, identity, empowerment, creative expression, and culture-driven merchandise.

Enter NUFFology →

What We Build

The Genie Sweetness Corporation develops and supports music, media, and creative brands through organized infrastructure, strategic operations, digital visibility, and scalable business solutions.

Music Catalog Administration
Revenue Recovery Support
Metadata & Rights Infrastructure
Distribution Coordination
Music Business Consulting
Culture-Driven Apparel
Lifestyle Brand Development
Creative Commerce

Connect With The Genie Sweetness Corporation

For music administration, project management, consulting, brand partnerships, apparel collaborations, or corporate inquiries, contact our office directly.

JAIME HYPE(YOUNGHAWK SOUND):A CONVERSATION WITH GENIE SWEETNESS


DIRECT LINK FOR MOBILE USERS:http://www.youtube.com/watch?v=u35qObffDFg

Jaime Hype - Younghawk Sound (Bronx, NY), talks to Genie Sweetness (GenieSweetness.com) about his humble beginnings and love of soundclash. Jaime squashes rumors about his controversial wins in several clashes and his highly-criticized "pink lips".

A veteran whose career has lasted more than 20 years, he also has words of wisdom for younger sounds, and for those who choose to use social media for their own personal agendas; an act which has caused many issues in the soundsystem industry for all parties involved.



Video editing: Genie Sweetness (GenieSweetness.com)
Photography credits listed on each individual picture.
Video clip credit: Star Crew Promotions (Bronx, NY)


For more on "A Conversation with Genie Sweetness", please visit: www.GenieSweetness.com