The Parent Company

The Genie Sweetness Corporation

A modern entertainment and business corporation operating through two specialized divisions in music operations and lifestyle commerce.

Music Infrastructure • Culture • Commerce

The Corporate Structure

The Genie Sweetness Corporation is a music, media, and culture-driven company specializing in music business operations, catalog administration, digital strategy, and creative brand development.

The corporation operates through two distinct divisions: NUFF Music GSC, focused on music business operations, and NUFFology, focused on apparel, lifestyle, and cultural expression.

Corporate Divisions

Each division serves a specific purpose under The Genie Sweetness Corporation, creating a stronger ecosystem for music, business, and creative ownership.

Division One

NUFF Music GSC

Catalog • Rights • Revenue

The music business division of The Genie Sweetness Corporation, providing catalog administration, metadata support, rights registration, revenue recovery, distribution coordination, DSP profile support, release strategy, and music business education.

Enter NUFF Music GSC →
Division Two

NUFFology

Culture • Lifestyle • Expression

The apparel and lifestyle division of The Genie Sweetness Corporation, rooted in Caribbean music, sound system culture, confidence, identity, empowerment, creative expression, and culture-driven merchandise.

Enter NUFFology →

What We Build

The Genie Sweetness Corporation develops and supports music, media, and creative brands through organized infrastructure, strategic operations, digital visibility, and scalable business solutions.

Music Catalog Administration
Revenue Recovery Support
Metadata & Rights Infrastructure
Distribution Coordination
Music Business Consulting
Culture-Driven Apparel
Lifestyle Brand Development
Creative Commerce

Connect With The Genie Sweetness Corporation

For music administration, project management, consulting, brand partnerships, apparel collaborations, or corporate inquiries, contact our office directly.

SOUL TRAIN AWARDS 2012 (CARIBBEAN INCLUSION)

The nominees for the 2012 Soul Train Music Awards was just announced in a press conference via live stream (Wednesday, September 19 @ 11am EST via Centrictv.com).

This year there is not a Reggae category per se, but there is a "Best Caribbean Performance" category. Viewers have the opportunity to select the winner by voting online.

The nominees for "Best Caribbean Performance are:

Cover Drive – “Bajan Style”
Damien “Junior Gong” Marley- “SuperHeavy”
Jimmy Cliff- “Rebirth”
Matisyahu – “Spark Seeker”
Sean Paul – “Tomahawk Technique”

Rihanna is the only other Caribbean nomination under "Best Dance Performance". These are the nominees:

BeyoncĂ©- “Love On Top”
Chris Brown- “Turn Up The Music”
Nicki Minaj- “Starships”
Rihanna- “Where Have You Been”
Usher- “Scream”

I screamed my head off in 2011 after Gyptians "Hold Yuh" performance was cut so we could watch tomfoolery they considered skits and bits. Now this too is a slap for me. As much Reggae/Dancehall/Culture/Roots/Lovers Rock music we have and we just get "Caribbean Performance". There's not even any instructions on how the voting will take place.

I'll cross my fingers that "Soul Weekend" will have Reggae performances. While there is no obligation to include us it would be unwise to exclude us.


SEE FULL NOMINATION LIST HERE